There is no single pathway to becoming a product manager. Learn from the experience of others, and discover tips and tricks to find your way into a product role.

When interviewing for a product management role you should be trying to learn as much about the company as they are trying to learn about you. Follow this framework to make the best decision possible.

Is your customer understanding focused simply on their actions, or does it include their motivations as well? For product managers developing a strong sense of empathy is the key to truly understanding your customers and success in the role.

The first article in the My Hardest Decision series looks at how to use the simple question “what would need to be true?” to keep your team focused while avoiding dangerous biases and acting on new information when necessary.